Memory foam was first launched under NASA in the 1970s that set out to improve seat cushioning and crash protection for airline pilots and passengers. We have adopted the same viscoelastic materials for our mattresses, which enhance the responsiveness to our body weight and temperature. It also moulds to your body in response to the heat and pressure, evenly distributing body weight then returns to its original shape once you remove the pressure. Therefore, it has a standard durable long lifespan.